OVERVIEW
We were tasked with creating a conceptual ad poster campaign for Madewell. Madewell is a workwear-turned-fashion company that focuses in producing denim with a minimalistic, vintage vibe. After thoroughly researching the company, Rachel and I chose to address an almost “forgotten” part of Madewell’s audience: men. We did so by creating a campaign that showed a rough, rugged, outdoorsy aspect of denim and spoke a bold message which emphasized that Madewell IS made for men. Below you can find our designs and mockups, as well as a link to our case study book here.
